Another of my amazing listings has sold thanks to my strategic real estate marketing strategy! Listed as a Montecito Ocean View Home, this English Country style manner was a real delight to market. Besides exuding Old World charm the thoughtful floor plan includes a sunken living room with a spectacular a 20′ open beam cathedral ceiling, a spectacular outdoor dining and entertainment terrace and more. I knew it wouldn’t be a difficult sale (since it is so beautiful!) but I had to get the information into the hands of the right buyers.
My real estate marketing strategy worked. I began by creating a beautiful direct mail marketing piece featuring the amazing ocean views, advertising in upscale magazines and newspapers with custom photos of the property, and a professionally written description. My social media came into play with feature placement on Facebook, Twitter, LinkedIn, Pinterest and Google+. I also post weekly blogs, which adds strong SEO value to my website and draws in potential buyers who are interested in Montecito real estate.
Marketing is an essential ingredient for the success of any business. In real estate, it is more than essential. I have spent the last 20+ years in the industry, honing my marketing tactics and developing a program that really works. This is just one of the results.
Conventional wisdom used to be that you shouldn’t even try to sell your home during the busy holiday season. Potential homebuyers were too preoccupied with attending parties, cooking meals, buying presents or planning vacations. But with the correct marketing strategy in place, along with all the tech gadgets we have today — from the Internet, to smartphones and tablets, the home buying season is now year-round. The key to a successful sale is working with the right agent who has a proven marketing strategy to employ on your behalf!
When you are ready to begin your house-hunting journey in any of Santa Barbara’s upscale communities, call me at 805.886.9378 or email me at Cristal@montecito-estate.com. I am also here to help homeowners sell their property, like this Montecito Ocean View Home, using my tried and true strategic marketing strategy and handling the purchase for my exclusive clients. I look forward to helping you find your dream home or sell your property any time of year!
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